Framing Your Approach
As 2024 draws to a close, copier and office technology dealers are turning their attention to next year and beyond. Many dealers are coming off a turbulent few years, adapting to significant changes in demand, market conditions, and operational efficiency in the post-pandemic world. As the office technology landscape continues to shift, it’s time to examine your business’s pain points.
Have lease expirations from COVID been creeping up on your sales team? Have you been able to stay on top of fluctuating lease rates? Have you been frustrated by a lack of synergy caused by teams in different departments using disparate software platforms? Are you staying competitive with large dealerships acquiring competitors or undercutting your prices?
SalesChain’s comprehensive suite of CRM and CPQ solutions is designed to address these pain points directly by creating streamlined, unified workflows to facilitate your entire sales cycle from end to end. In this week’s edition of The Link, we’ll explore key pain points experienced by office technology dealers headed into 2025 and dive into how SalesChain can transform these challenges into opportunities.
Expiring COVID-Era Leases: Capitalize on Renewals with Direct API Integrations
During the COVID-19 pandemic, businesses of all types made significant investments in equipment and leasing to support remote and hybrid work models. Now, many of these leases are set to expire, creating both an opportunity and a risk for copier dealers and solution providers. Without proactive lease portfolio management, copier dealerships can run the risk of losing valuable clients to competitors eager to step in and win over business. Given this- dealers would be right to ask, “How can I manage my copier leases?”
SalesChain’s direct API integrations with the industry’s leading leasing companies give dealers immediate access to upcoming renewal dates and lease information, all within a single interface. With our lease management tool for copier dealers, the usual 3-4 year selling cycle won’t get away from you. Comprehensive and purpose-built lease portfolio, management, and renewal tools allow you to engage clients before their leases expire, ensuring your dealership isn’t leaving money on the table. By staying on top of renewals, you can turn each expiring lease into a chance to upsell, extend contracts, and solidify long-term client relationships.
Lease Rate Fluctuations: Stay Updated in a Dynamic Market
The economic landscape is more dynamic than ever, with the Federal Reserve frequently adjusting interest rates. These fluctuations directly impact leasing, influencing how dealers set pricing for equipment. Staying current with office technology lease rate changes allows you to offer competitive deals to clients while protecting your profit margins.
The SalesChain platform keeps you updated on these critical rate changes, integrating leasing data directly into your CRM. By aligning your pricing with the latest rates, your dealership can remain agile, responsive, and competitive. This feature is especially vital for copier dealers navigating the 2025 market, where quick adjustments can set you apart from slower-to-react competitors.
One System for Dealers in Imaging and IT
Watch this brief video to learn a bit about where our offering is heading in 2023!
Integrate Sales and Marketing: Unified Tools for Cohesive Operations
Efficient communication and data sharing between sales and marketing teams can be a challenge within copier dealerships. Misalignment can lead to missed opportunities, reduced impact of your marketing investments, and worse, lessened profits. SalesChain’s integrated solutions, including partnerships with HubSpot and Evolved Office, bridge the gap between these critical teams.
HubSpot Integration
With our HubSpot integration, contacts within SalesChain can be selected for seamless synchronization to HubSpot, allowing your sales and marketing teams to operate within the same CRM. This integration provides real-time updates, ensuring that marketing efforts are based on the latest client interactions and preferences. The result is a streamlined marketing operation where campaigns are directly aligned with sales goals, producing better outcomes for both departments.
Evolved Office Integration
SalesChain takes marketing a step further with our Evolved Office integration, enabling users to handle all marketing tasks- from content creation to campaign management- within the SalesChain platform. Now, your marketing team can plan, schedule, and distribute content, much like they would with HootSuite, Buffer, or Loomly. This feature supports campaign execution without needing to switch between platforms, saving time and ensuring all messaging is consistent. SalesChain’s marketing integrations create a unified team by aligning marketing strategies with sales processes, ensuring your marketing and sales teams are always working in lockstep towards the same objectives.
Mergers and Acquisitions: Stay Competitive with Smart Upgrades
The office technology industry is experiencing an uptick in mergers and acquisitions as larger companies expand and competition intensifies. For smaller or mid-sized copier dealerships, this trend can seem alarming, as larger players can have resources to outmaneuver them. However, by making investments that enhance efficiency and collaboration, you can level the playing field and stand out to clients as a responsive, adaptable partner.
How Can I Address My Copier Dealer Pain Points in 2025?
SalesChain ensures that your entire team can operate within a single, unified platform with a consistent source of truth. Our software’s purpose-built workflows and automated tasks help teams work smarter, not harder. Updating and upgrading your systems with SalesChain gives your dealership the competitive edge needed to thrive alongside larger companies, positioning you as a reliable and cutting-edge provider in 2025.