1. Repeat customers spend more money
300 percent more, according to RjMetrics.
Financing gives your customer more equipment for a financially feasible price, and gives you a distinct competitive advantage for their next lease.
2. Repeat customers are easier to sell to
When you’re marketing to a prospective customer, you only have a 13 percent chance of closing.
SalesChain’s lease desk gives you comprehensive views of each lease, including meter reads and usage data to help you close that deal again.
3. New customers cost you more
It costs five times more to acquire a new customer than it does to keep a current customer.
Reduce the cost of marketing tools by targeting repeat business and upgrading wherever possible.
4. Repeat customers promote your business
By focusing on repeat business, you’ll create a group of loyal customers that will promote your business.
Repeat customers also refer 50 percent more people than one-time buyers.
5. Businesses are built on customer retention
Your business shouldn’t be a revolving door of customers. By increasing customer retention just five percent, a company’s profitability will increase by an average of 75 percent.
View the value of expiring leases in SalesChain’s Data and Analytics dashboard to understand how much of this repeat business you should expect.